The Gilmer Chamber has confirmed cancellation of the May “Taste of Ellijay” event this week after an email was sent out with information on the decision.
According to the Chamber, “This was not a quick or easy decision to make. Taste of Ellijay is a favorite event for locals, visitors, and restaurants alike.”
Statewide staffing issues and problems in labor have attributed to major issues across the state with numerous reports on the COVID crisis, unemployment, and other issues as contributing factors.
The Chamber said that they have tried to make the event work in many ways, pursuing efforts across the county and with individual business owners.
They said, “ We spoke with, emailed, and visited several restaurants to see what assistance the Chamber could offer in helping make their participation possible and one theme was clear: the current staffing crisis has hit our restaurants especially hard.”
It is because of this that the official cancellation came saying, “We cannot in good conscience hold Taste of Ellijay knowing that less than a quarter of the regular vendors would be able to participate, nor can we ask our restaurants to stretch themselves even thinner.”
Citizens are not happy with the cancellation, voicing opinions on the current situation. Citizens like Eric Ward who said it is a “sad state we’re in,” when speaking on staffing crisis and the effects it has.
Messages of support for both the Chamber and Gilmer restaurants are also coming as some are referencing the shutdown and saying the community will adjust again.
President and CEO of the Chamber, Jennifer Grimmer just started her position this year in February and has already taken on challenges from events planning and cancellation, severe storm damage to the Chamber building, and economic and developmental shortcomings in the economy.
In early April, the successes and efforts paid off with the announcement and permit approval for the Taste of Ellijay event. Grimmer said in a Board of Commissioners meeting that Taste of Ellijay, along with the Apple Festival, would be making their anticipated return this year after suffering cancellations from the COVID-19 outbreak last year.
Now, another crisis arises, another roadblock in the path of returning to life as it was.
This has not stopped the Chamber from its job, however. They offered another comment in their statement. Supporting a community is part of what a Chamber does and their statement continues that saying, “If you love events like Taste of Ellijay, we ask that you show that love to our local restaurants. Please extend our servers, chefs, restaurant owners and support staff kindness next time you go out to eat and remember that they are facing staffing shortages, supply chain shortages, and other challenges as we approach our busy Summer season.”
ELLIJAY, Ga. – An official permit has been submitted to the City of Ellijay, according to Jennifer Grimmer, President and CEO of the Gilmer Chamber, who said today that the Taste of Ellijay is happening this year.
The Chamber has been plagued by cancellations of their major events over the past year since the first cases and the beginnings of the COVID-19 pandemic early last year, 2020. They cancelled the Apple Blossom Festival, Taste of Ellijay, and the Apple Festival in 2020 as well as cancelling the Apple Blossom Festival again this year, 2021. Usually held in early May, the decision had already been made over the festival, the Taste of Ellijay event, typically in late May, has now been confirmed as happening.
Grimmer has only been under the CEO mantle for two months, dealing with getting up to speed in the position while also planning and preparing the early stages of this event, she has dealt with updating the Chamber’s website, branding, signage, and even storm damage from late March on the Chamber’s roof in East Ellijay.
As reports continue of dwindling cases and issues with COVID, the news comes as a positive to many citizens who say they are happy to return to these long held annual events. Grimmer has indicated that the Chamber will be moving forward with plans to return the annual Apple Festival in October this year, as well.
In addition to the news of the Taste of Ellijay event, Grimmer announced a new challenge with the street festival. In honor of the county and its 50th Anniversary of the Apple Festival, the Chamber will be hosting a challenge amongst the restaurants participating for the “most original apple dish.” Grimmer said there was a surprise for the winner, but did not comment on what it is.
The Taste of Ellijay event is scheduled for May 27, 2021. The first return to annual events will also be the first one under the leadership of Grimmer as the new President.
EAST ELLIJAY, Ga. – With new President/CEO Jennifer Grimmer guiding the Gilmer Chamber, an official announce came today regarding three major Chamber events in 2021, including the upcoming Apple Blossom Festival.
Through email and social media, the Chamber has officially announced the cancellation of the 2021 Apple Blossom Festival. The festival was cancelled last year in the early stages of the COVID-19 outbreak. This year also looks to be the cause as a statement from the Chamber said, “Out of an abundance of caution and desire to keep our public safe, the decision has been made to cancel the 2021 Georgia Apple Blossom Festival.”
The cancellation is already drawing comments from the community in droves with many saying they understand or it is the right decision. Others question the reasoning and compared the event with other businesses and their decisions. According to Grimmer, citizens have been asking about the events this year and their status. Grimmer released a statement today in the Chamber’s email saying, “I am happy to confirm that we are on track for the Apple Festival and Taste of Ellijay! While we are disappointed that the Apple Blossom Festival will not happen in 2021, we are very excited for 2022 and already planning some new features that we believe everyone will enjoy.”
The Apple Blossom Festival’s social media is echoing the sentiment with updates on their efforts on the 2022 Georgia Apple Blossom Festival and saying the have “full intent to make next year’s Apple Blossom Festival the best one yet!”
With encouragement and hope settling in for Taste of Ellijay and the Apple Festival this year, citizens can only wait and watch for updates as the county continues navigating county, state, and federal responses to the virus. As the Chamber and events coordinators speak with vendors and make plans, FYN will update the events’ status as details become available.