The Gilmer Chamber has confirmed cancellation of the May “Taste of Ellijay” event this week after an email was sent out with information on the decision.
According to the Chamber, “This was not a quick or easy decision to make. Taste of Ellijay is a favorite event for locals, visitors, and restaurants alike.”
Statewide staffing issues and problems in labor have attributed to major issues across the state with numerous reports on the COVID crisis, unemployment, and other issues as contributing factors.
The Chamber said that they have tried to make the event work in many ways, pursuing efforts across the county and with individual business owners.
They said, “ We spoke with, emailed, and visited several restaurants to see what assistance the Chamber could offer in helping make their participation possible and one theme was clear: the current staffing crisis has hit our restaurants especially hard.”
It is because of this that the official cancellation came saying, “We cannot in good conscience hold Taste of Ellijay knowing that less than a quarter of the regular vendors would be able to participate, nor can we ask our restaurants to stretch themselves even thinner.”
Citizens are not happy with the cancellation, voicing opinions on the current situation. Citizens like Eric Ward who said it is a “sad state we’re in,” when speaking on staffing crisis and the effects it has.
Messages of support for both the Chamber and Gilmer restaurants are also coming as some are referencing the shutdown and saying the community will adjust again.
President and CEO of the Chamber, Jennifer Grimmer just started her position this year in February and has already taken on challenges from events planning and cancellation, severe storm damage to the Chamber building, and economic and developmental shortcomings in the economy.
In early April, the successes and efforts paid off with the announcement and permit approval for the Taste of Ellijay event. Grimmer said in a Board of Commissioners meeting that Taste of Ellijay, along with the Apple Festival, would be making their anticipated return this year after suffering cancellations from the COVID-19 outbreak last year.
Now, another crisis arises, another roadblock in the path of returning to life as it was.
This has not stopped the Chamber from its job, however. They offered another comment in their statement. Supporting a community is part of what a Chamber does and their statement continues that saying, “If you love events like Taste of Ellijay, we ask that you show that love to our local restaurants. Please extend our servers, chefs, restaurant owners and support staff kindness next time you go out to eat and remember that they are facing staffing shortages, supply chain shortages, and other challenges as we approach our busy Summer season.”
ELLIJAY, Ga. – An official permit has been submitted to the City of Ellijay, according to Jennifer Grimmer, President and CEO of the Gilmer Chamber, who said today that the Taste of Ellijay is happening this year.
The Chamber has been plagued by cancellations of their major events over the past year since the first cases and the beginnings of the COVID-19 pandemic early last year, 2020. They cancelled the Apple Blossom Festival, Taste of Ellijay, and the Apple Festival in 2020 as well as cancelling the Apple Blossom Festival again this year, 2021. Usually held in early May, the decision had already been made over the festival, the Taste of Ellijay event, typically in late May, has now been confirmed as happening.
Grimmer has only been under the CEO mantle for two months, dealing with getting up to speed in the position while also planning and preparing the early stages of this event, she has dealt with updating the Chamber’s website, branding, signage, and even storm damage from late March on the Chamber’s roof in East Ellijay.
As reports continue of dwindling cases and issues with COVID, the news comes as a positive to many citizens who say they are happy to return to these long held annual events. Grimmer has indicated that the Chamber will be moving forward with plans to return the annual Apple Festival in October this year, as well.
In addition to the news of the Taste of Ellijay event, Grimmer announced a new challenge with the street festival. In honor of the county and its 50th Anniversary of the Apple Festival, the Chamber will be hosting a challenge amongst the restaurants participating for the “most original apple dish.” Grimmer said there was a surprise for the winner, but did not comment on what it is.
The Taste of Ellijay event is scheduled for May 27, 2021. The first return to annual events will also be the first one under the leadership of Grimmer as the new President.
EAST ELLIJAY, Ga. – With new President/CEO Jennifer Grimmer guiding the Gilmer Chamber, an official announce came today regarding three major Chamber events in 2021, including the upcoming Apple Blossom Festival.
Through email and social media, the Chamber has officially announced the cancellation of the 2021 Apple Blossom Festival. The festival was cancelled last year in the early stages of the COVID-19 outbreak. This year also looks to be the cause as a statement from the Chamber said, “Out of an abundance of caution and desire to keep our public safe, the decision has been made to cancel the 2021 Georgia Apple Blossom Festival.”
The cancellation is already drawing comments from the community in droves with many saying they understand or it is the right decision. Others question the reasoning and compared the event with other businesses and their decisions. According to Grimmer, citizens have been asking about the events this year and their status. Grimmer released a statement today in the Chamber’s email saying, “I am happy to confirm that we are on track for the Apple Festival and Taste of Ellijay! While we are disappointed that the Apple Blossom Festival will not happen in 2021, we are very excited for 2022 and already planning some new features that we believe everyone will enjoy.”
The Apple Blossom Festival’s social media is echoing the sentiment with updates on their efforts on the 2022 Georgia Apple Blossom Festival and saying the have “full intent to make next year’s Apple Blossom Festival the best one yet!”
With encouragement and hope settling in for Taste of Ellijay and the Apple Festival this year, citizens can only wait and watch for updates as the county continues navigating county, state, and federal responses to the virus. As the Chamber and events coordinators speak with vendors and make plans, FYN will update the events’ status as details become available.
ELLIJAY, Ga. – With the recent announcement of the cancellation of the 2020 Apple Festival, many are still wondering about the impact, the decisions, and the virus’ toll on the festival season.
Earlier this year, Chamber officials were planning on make-up days for the Apple Blossom Festival left over from May. At one point, discussions were set to host the Apple Blossom Festival in August and then the Apple Festival in October as normal. Now, neither of these festivals will see make-up days as the boards over each have fully cancelled the events.
Most of the citizens concerns voice through comments and social media revolve more around the virus than any economic impact. Some are applauding the choice, like Dylan Slade who called it a good decision stating, “Public Health Foremost.”
Still others are discounting the choice. Courtney Graham didn’t state whether she thought the cancellation was good or bad, but did state, “The apple houses are open, the rental cabins are open, they will still come.”
This statement does hold some merit as FYN gathered reports from the county and cities. According to Gilmer County’s Financial Officer, Sandi Holden, the collections of Hotel/Motel Tax in June alone reached $113,870. According to county records, their Hotel/Motel Tax has never been over $100,000 in the last three years. Comparing June to the same month in previous years, 2019 totaled $78,044. In 2018, June totaled $75, 108. In 2017, June totaled only $52,838.
Additionally, there has been only one month that reached $90,000. That was October 2019.
Ellijay is not that different, either. Their year-to-date report shows them already reaching $8,196 by July. Just under half of last year’s total collection of $16,882 and just over two-thirds of 2018’s $11,399 total.
However, October is consistently among the highest months for the county, showing that the Festival season does have a major impact on local economy. October was the highest month of the year for Hotel/Motel Tax in both 2018 and 2019. In 2017, it was third highest behind November and July, the highest month.
Digging deeper than just Hotel/Motel Tax, SPLOST collections on sales tax in the County paint a very similar story with one notable difference.
Just like the Hotel/Motel, SPLOST shows the months of June and July of 2020 setting records for collections in the county. According to Holden, June 2020 saw a SPLOST revenue of $440,176. July 2020 saw a SPLOST Revenue of $453,981.
SPLOST Revenue has only gone above $400,000 three times in the last six years. December 2019 reached $406,020. November 2018 reached $400,655. In those years, October has never gone above $400,000. The final also came in 2020, January reached $401,243.
Therein lies the difference. Whereas the Hotel/Motel Tax saw major increases in October, SPLOST collections saw less so, with October usually falling behind November and December in collections.
Comparatively, April of 2020, which worried local county and city governments and saw halts to projects and capital spending as they awaited the numbers to see how bad the economy would get, saw a collection of $374,630. Higher than any previous year’s October except 2019.
Locals are split with some saying they are happy with the decision and others questioning different signals from different entities. Some online have commented saying that one entity is cancelling the festival while another entity is pushing forward with opening schools, a hot topic in August with news stories from all over Georgia highlighting the issue.
However, one downtown business owner is optimistic despite the cancelled festival.
Steve Cortes, owner of WhimZ Boutique and Heart and Vine and a former head of the merchant’s association, said, “It’s certainly going to have an impact.”
Cortes explained, however, that his hope is that a lot of people will still come. Even in recent years, he notes that his business has had many vacationers, leaf-lookers, and others who either didn’t know of the Festival or weren’t planning to attend.
Cortes admitted there would be an impact, but added on saying, “I don’t think it’s going to have as big of an impact as everybody fears.”
He said that he believes many of the counties visitors have already made plans and probably won’t cancel them. And so he is preparing for an increase as he notes he has continued following guidelines with masks and other ways to combat the virus in his store.
One major note he added, is that August is looking better than his recent months in the business. Comparing sales and business with previous years, August has been optimistically close.
Comparisons of finances are suggesting just as many people could be heading our way in October. It seems an impact is coming, but no clear picture is available yet on what kind of increase or decrease could be seen. Cancelling the festival could mean that business is more spread out across the county, or it could mean overcrowded Apple Houses and Vineyards. It could either mean a more spread out October instead of focused into two weekends, or it could mean a dip from the record setting two months that the county has seen in June and July.
EAST ELLIJAY, Ga. – An email has gone out today with an official statement from the Georgia Apple Festival Board of Directors cancelling the October event for this year, 2020.
Confirming that they will allow vendor fees to rollover to next year’s event or offer refunds upon request, the Festival will be skipped in light of CDC Guidelines and rising numbers in Coronavirus cases. Though they do say they had considered holding the event under those guidelines, the extra costs and restrictions would be too much.
Read the Board of Directors’ full statement as follows:
It is with a heavy heart that the Georgia Apple Festival board of directors announces that the 49th annual Georgia Apple Festival Arts & Crafts show has been cancelled for October 2020. The difficult decision was made following the guidance of the local healthcare community, after consultation with local officials, and with extensive feedback from vendors, volunteers, and local citizens.
The health and well being of all concerned including our volunteers, vendors, and guests was paramount in the decision process. The board also weighed the additional costs and undertaking of trying to produce the event under the current CDC guidelines. It is our belief that the integrity and spirit of the event would suffer and not be profitable for vendors nor provide the type of experience that our guests have come to expect.
All vendors and other stakeholders will receive direct communication from the festival management in the coming days. We ask your patience and understanding as we proceed. Moving forward the board will explore various opportunities to celebrate the fall apple season and that safely enhance and promote Georgia’s apple capital.
We understand the far-reaching impact that this decision will have on the economic well being of our artists, our local businesses and community at large. The impact will also be felt by the two sponsoring agencies, the Ellijay Lions Club and the Gilmer Chamber. The Georgia Apple Festival is the largest fundraiser for both entities and the loss of revenue will be felt deeply by both in their effort to meet the charitable needs of the community supported by the Ellijay Lions Club and the needs of the Gilmer County business community supported by the Gilmer Chamber.
It is our deepest desire that the current health crisis facing our county, state, nation and world will be behind us and that you will make plans to join us October 2021 as we celebrate the 50th Anniversary Georgia Apple Festival.